Modern B2B selling is complex and it’s evolving quickly everyday. There are now more and more tools available to help sellers improve their workflows and processes. Enter the digital sales room. These virtual spaces have significantly shifted the way sellers interact with buyers and customers.
But how exactly can digital sales rooms help your business drive revenue? And how do you select the right platform for your unique needs?
In this comprehensive guide, we’ll dive into everything you need to know about digital sales rooms, from the basics to benefits to tips on how to best use them.
A digital sales room is a microsite where sales teams can centralize, manage, and share personalized information to buyers throughout their buying journey. This virtual hub enables sales reps to:
For sales teams, you can gain the following benefits from digital sales rooms:
Because digital sales rooms serve as a centralized hub for your deals, it provides a streamlined and consistent experience for your buyers. You can bring everything related to your deal together in a personalized digital sales room for your buyers. This includes any updates, proposals, sales collateral, action plans, videos and more. You’ll stand out from competitors with a personalized buying process that’s organized, engaging, and personalized which can ultimately help you achieve your revenue goals faster.
You can easily engage and collaborate on deals with your buyers and internal team with in-app messaging. This allows you to manage conversations within the digital sales room, eliminating the chaos of endless email threads. Buyers can easily loop in relevant stakeholders while you can loop in internal team members (ie. legal, customer success, etc) when needed.
You can track analytics about your deal room so you know when your buyer has looked at your deal room and viewed specific content. This helps guide your deals so you know exactly how to customize your outreach and follow-up.
When looking for the right digital sales room platform for your business, you should keep an eye out for the following features:
In general, digital sales rooms will greatly improve and modernize the buying experience compared to traditional methods of using endless email threads where it’s easy to lose track of attachments and action plans.
To fully take advantage of digital sales rooms, here are our top tips:
Buyers want to feel heard. They want to know that you understand and can address their pain points. With digital sales rooms, personalization is easy. You can tailor the look and feel of the deal room to match their branding and pain points. With analytics and reporting, you can create and share content or recommendations tailored to each individual buyer’s profile. This way, you can ensure that your buyers receive valuable information which increases their engagement and satisfaction throughout the buying process.
Let’s face it, everyone’s inboxes are full of emails. Digital sales room enables you to cut through the noise by moving all communication about the deal outside of messy email chains and into an organized digital workspace, built for you and your buyer. This allows you to share necessary resources with your buyers and provide them with an easy way to ask questions or share feedback about specific topics. Your ultimate goal is to create a smooth buying journey; one that not only results in a closed deal but also fosters a long-term relationship. It’s a win-win situation for everyone!
Roomlink.io is a digital sales room platform that is a game-changer for any business looking to improve their sales processes and drive revenue. It’s a platform that simplifies the buying process, accelerates the sales cycle, and drives engagement with your buyers. You’re able to empower your sales team to create impressive and consistent buyer experiences for prospects, every time. Get started with a free 14 day trial, or to learn more about RoomLink’s Digital Sales Room capabilities, book a demo with us.
