How to use Mutual Action Plan software to close more leads

July 31, 2023

If your sales team is looking for a way to streamline productivity and accelerate deals, a mutual action plan software might be the right solution for you. With this software, your sales team can create and track action plans, assign tasks, and collaborate in real-time with leads. This allows both your sales team and their buyers to easily monitor progress and ensure that everyone is on the same page, a win-win for everyone!

What is a Mutual Action Plan? 

In sales, a mutual action plan is a document that outlines next steps, key dates, milestones, and responsibilities between a seller and a buyer to close a deal. This helps sellers drive deals forward by keeping everyone accountable to their assigned tasks and ensuring action items are being completed. 

How do you create a Mutual Action Plan?

When you’re creating a mutual action plan with a buyer, you want to make the best impression as possible to build confidence and trust with them. Here are key things to keep in mind when creating a mutual action plan.

Identify objectives

The first step is to identify your objectives. What needs to be achieved between now and when you close the deal? Be specific and measurable with your goals.

Set deliverables and action items

Once you’ve identified your objectives, it’s important to set deliverables and action items that will help achieve your goals. This includes outlining each party’s responsibilities and deadlines. You need to ensure that there’s clear communication from both sides and establish a timeline for each step of the process.

Identify projected outcomes and ROI estimates

To provide an enhanced buyer experience, sellers should always think beyond just getting the deal closed. This means outlining projected outcomes that go beyond the contract getting signed. You should include information on implementation, onboarding, and ROI estimates as well.

What’s a Mutual Action Plan software?

Most sales teams are creating and tracking mutual action plans by sending back and forth emails or jumping on multiple calls with prospects. This makes it difficult for sales teams to work efficiently and ensure the right people are completing tasks.

A mutual action plan software makes it easier to do all of that without endless email threads or calls. Instead, you can use a collaborative tool that provides a centralized location for both your sales teams and buyers to track progress, set goals, and communicate with each other. 

What are the benefits of using a Mutual Action Plan software?

Improved Accountability and Project Management

  • Provides a clear and concise plan for everyone to follow
  • Able to assign tasks to team members on both your team and your buyer’s team
  • Hold everyone accountable for their tasks and see everyone’s progress 
  • Helps you identify any roadblocks or obstacles so you can address issues early

Better Communication

  • Centralize all updates, tasks, and communication into one hub
  • Provide clear and concise instructions for each task

How can you use Mutual Action Plan software to close more leads?

By using a mutual action plan software, you’re able to stand out from your competitors with a streamlined sales process, quickly address any issues that could delay your deal, and always stay in the loop of important events. 

Here are some tips on how to use this software effectively:

  1. Create a detailed mutual action plan with your buyer: Use the software to create a plan that includes specific actions, deadlines, and assigned tasks for relevant team members.
  2. Track progress: Use the software to see who has completed their tasks. This helps you stay on top of what needs to be done and ensures that everything is moving forward. Update the plan regularly and ensure your buyer is informed of the progress.
  3. Collaborate with your team and your buyer: Leverage the software’s collaborative abilities to work with your team and get their input on the plan when needed. You can also get feedback from your buyer’s team so that all key stakeholders are in the loop and aligned on the plan.
  4. Use analytics to improve: Many mutual action plan software come with analytics that allow you to track and identify areas where you can improve during the sales process. 

See how RoomLink’s Mutual Action Plan features can streamline your sales processes

Roomlink.io is a digital sales room platform with mutual action plan features that is a game-changer for any business looking to improve their sales processes and drive revenue. It’s a platform that simplifies the buying process, accelerates the sales cycle, and drives engagement with your buyers. You’re able to empower your sales team to create impressive and consistent buyer experiences for prospects, every time. Get started with a free 14 day trial, or to learn more about RoomLink’s Digital Sales Room capabilities, book a demo with us.

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